MKTG305 Advertising
American Public University System
(APUS)
Assignment Details
Find two or three articles in the library that encompass one of the following
marketing topics:
Controversy in ads
Lifestyle campaigns
Target marketing
The global view
Emotional advertising
Marketing the economy
Devise your own story that fits in one of the categories listed. Stories should
be 250–350 words in length and can be written in first or third person.
Select a big national or international brand that has
advertisements that feature a famous person or persons. Based on what you know
about the brand, discuss the following:
1. What does the brand mean to you? Do you have an emotional connection to the
brand? Explain.
2. Who is the target market for the brand? Are you part of the target market?
Why?
3. What celebrity or famous person endorses your brand? Is he or she a good fit
for the brand? How does the celebrity connect with the target audience?
4. How is the brand advertised to you? Does the company use a mix of
promotional tools such as public relations, social media, and traditional
options, such as commercials, YouTube videos, and so on? Explain.
5. Who is the competition? Who or what do they use to endorse their product or
service?
Select a Fortune 500 international company in the
service industry. Using your selected company as the basis for your research,
prepare a paper that will:
Describe the main line of business of the
company.
Name four of the countries in which the company
operates.
Explain in detail the implementation of the 4Ps
marketing mix concept by the company.
Describe any differences observed in the
implementation of this concept, from one country to another.
Present your findings as a Word document of 4–5
pages that is formatted in APA style.
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