BU460 Electronic Commerce

 

BU460 Electronic Commerce

Ashworth College

 

BU460 Assignment 4

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.

Read the case Akamai Technologies: Attempting to Keep Supply Ahead of Demand on pp. 182-185 of your text. Respond to the following.

Part A: Discuss the evolution and future of e-commerce.

Part B: Why does Akamai need to geographically disperse its servers to deliver its customers' web content?

Part C: If you wanted to deliver software content over the Internet, would you sign up for Akamai's service? Why or why not?

Part D: Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan where users would pay in rough proportion to their usage?

     

 

BU460 Assignment 8

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.

Read the case eBay Evolves on pp. 762-765 of your text. Respond to the following.

Part A: List and describe four different types of auctions.

Part B: Contrast eBay's original business model with its current business model.

Part C: What are the problems that eBay is currently facing? How is eBay trying to solve these problems?

Part D: Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider?

Part E: Who are eBay's top competitors online, and how will eBay's strategy help it compete?

  

 

Ashworth Semester Exam BU460 Electronic Commerce

Question 1
E-commerce can be defined as:
the use of the Internet and the Web to transact business.
the use of any Internet technologies in a firm's daily activities.
the digital enablement of transactions and processes within an organization.
any digitally enabled transactions among individuals and organizations.

Question 2
Which of the following is NOT a community provider?
LinkedIn
Facebook
Priceline
Pinterest


Question 3
_________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
Telnet
Ping
Tracert
Finger

Question 4
Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
Proxy server
List server
Groupware server
Mail server

Question 5
All of the following are factors in contributing to the increase in cybercrime EXCEPT:
the ability to remotely access the Internet.
the Internet's similarity to telephone networks.
the ability to anonymously access the Internet.
the Internet is an open, vulnerable design.

Question 6
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
spyware.
a backdoor.
pupware.
adware.

Question 7
Which of the following is NOT true about search engine advertising?
Spending on search engine advertising constitutes almost half of all online advertising spending.
The top three search engine providers supply over 95 percent of all online searches.
The click-through rate for search engine marketing has been fairly steady over the years.
Search engine advertising is the fastest growing type of online advertising.

Question 8
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
patent law.
copyright law.
trademark law.
privacy law.

Question 9
All of the following are challenges faced by bricks-and-clicks firms EXCEPT:
coordinating prices across channels.
handling returns of Web purchases at retail outlets.
building a credible website.
building a brand name.

Question 10
All of the following have led to the development of outsourcing of manufacturing around the world EXCEPT:
technology.
globalization of trade.
environmental concerns.
high levels of wage disparity between the developed and undeveloped worlds.

 

    

 

BU460 Lesson 4 and 5 Exam SCORE 98 PERCENT

Question 1

2.5 / 2.5 points

PCI-DSS is a standard established by the:

Question options:

a) 

banking industry.

 

b) 

credit card industry.

 

c) 

federal government.

 

d) 

retail industry.

 

Question 2

2.5 / 2.5 points

All the following are examples of social/mobile peer-to-peer payment systems EXCEPT:

Question options:

a) 

Venmo.

 

b) 

Bill Me Later.

 

c) 

Square Cash.

 

d) 

Google Wallet.

 

Question 3

2.5 / 2.5 points

A digital certificate contains all the following EXCEPT the:

Question options:

a) 

subject's private key.

 

b) 

subject's public key.

 

c) 

digital signature of the certification authority.

 

d) 

digital certificate serial number.

 

Question 4

0 / 2.5 points

All the following are examples of malicious code EXCEPT:

Question options:

a) 

viruses.

 

b) 

bots.

 

c) 

worms.

 

d) 

sniffers.

 

Question 5

2.5 / 2.5 points

__________ refers to the ability to ensure that messages and data are only available to those authorized to view them.

Question options:

a) 

Confidentiality

 

b) 

Integrity

 

c) 

Privacy

 

d) 

Availability

 

Question 6

2.5 / 2.5 points

The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

Question options:

a) 

confidentiality.

 

b) 

usability.

 

c) 

functionality.

 

d) 

viability.

 

Question 7

2.5 / 2.5 points

The Data Encryption Standard uses a __________ bit key.

Question options:

a) 

512

 

b) 

256

 

c) 

56

 

d) 

12

 

Question 8

2.5 / 2.5 points

To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:

Question options:

a) 

access controls.

 

b) 

an authorization management system.

 

c) 

security tokens.

 

d) 

an authorization policy.

 

Question 9

2.5 / 2.5 points

Which of the following countries has been found to have engaged in cyberespionage against Google?

Question options:

a) 

Russia

 

b) 

Iran

 

c) 

Iraq

 

d) 

China

 

Question 10

2.5 / 2.5 points

__________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.

Question options:

a) 

Nonrepudiation

 

b) 

Authenticity

 

c) 

Availability

 

d) 

Integrity

 

Question 11

2.5 / 2.5 points

Symmetric key encryption is also known as:

Question options:

a) 

public key encryption.

 

b) 

secret key encryption.

 

c) 

PGP.

 

d) 

PKI.

 

Question 12

2.5 / 2.5 points

The _____________ is/are NOT a key point of vulnerability when dealing with e-commerce.

Question options:

a) 

client computer

 

b) 

server

 

c) 

communications pipeline

 

d) 

credit card companies

 

Question 13

2.5 / 2.5 points

What is the first step in developing an e-commerce security plan?

Question options:

a) 

Create a security organization.

 

b) 

Develop a security policy.

 

c) 

Perform a risk assessment.

 

d) 

Perform a security audit.

 

Question 14

2.5 / 2.5 points

Which of the following statements about public key encryption is NOT true?

Question options:

a) 

Public key encryption uses two mathematically related digital keys.

 

b) 

Public key encryption ensures authentication of the sender.

 

c) 

Public key encryption does not ensure message integrity.

 

d) 

Public key encryption is based on the idea of irreversible mathematical functions.

 

Question 15

2.5 / 2.5 points

What is the most frequent cause of stolen credit cards and card information today?

Question options:

a) 

Lost cards

 

b) 

The hacking and looting of corporate servers storing credit card information

 

c) 

Sniffing programs

 

d) 

Phishing attacks

 

Question 16

2.5 / 2.5 points

All the following are methods of securing channels of communication EXCEPT:

Question options:

a) 

SSL/TLS.

 

b) 

certificates.

 

c) 

VPN.

 

d) 

FTP.

 

Question 17

2.5 / 2.5 points

Linden Dollars, created for use in Second Life, are an example of:

Question options:

a) 

digital cash.

 

b) 

virtual currency.

 

c) 

EBPP.

 

d) 

peer-to-peer payment systems.

 

Question 18

2.5 / 2.5 points

In the United States, the primary form of online payment is:

Question options:

a) 

PayPal.

 

b) 

credit cards.

 

c) 

debit cards.

 

d) 

Google Wallet.

 

Question 19

2.5 / 2.5 points

Rustock is an example of which of the following?

Question options:

a) 

Worm

 

b) 

Botnet

 

c) 

Phishing

 

d) 

Hacktivism

 

Question 20

2.5 / 2.5 points

PayPal is an example of a(n) ________________ system.

Question options:

a) 

online stored value payment

 

b) 

digital checking

 

c) 

accumulating balance

 

d) 

digital credit card

 

Question 21

2.5 / 2.5 points

Acquisition rate is a measure of the percentage of:

Question options:

a) 

visitors who indicate an interest in a site's products by registering or visiting a product's pages.

 

b) 

visitors who become customers.

 

c) 

existing customers who continue to buy on a regular basis.

 

d) 

shoppers who do not return within a year after their initial purchase.

 

Question 22

2.5 / 2.5 points

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Question options:

a) 

Ubiquity

 

b) 

Richness

 

c) 

Information density

 

d) 

Universal standards

 

Question 23

2.5 / 2.5 points

Promoted ____________ is/are NOT a kind of Twitter marketing product.

Question options:

a) 

shopping

 

b) 

tweets

 

c) 

accounts

 

d) 

trends

 

Question 24

2.5 / 2.5 points

CTR is a measure of the:

Question options:

a) 

percentage of times an ad is clicked.

 

b) 

number of times an ad is served.

 

c) 

number of http requests.

 

d) 

number of pages viewed.

 

Question 25

2.5 / 2.5 points

________ is an open source database that can store and analyze both structured and unstructured data.

Question options:

a) 

ASP

 

b) 

PHP

 

c) 

Hadoop

 

d) 

JSP

 

Question 26

2.5 / 2.5 points

Which of the following forms of online advertising is growing the fastest?

Question options:

a) 

Paid search

 

b) 

Sponsorships

 

c) 

Video

 

d) 

Rich media

 

Question 27

2.5 / 2.5 points

Which of the following is NOT a feature that is driving social E-commerce growth?

Question options:

a) 

Social sign-on

 

b) 

Network notification

 

c) 

Collaborative shopping

 

d) 

Personal intelligent agents

 

Question 28

2.5 / 2.5 points

Purchasing an online ad on a CPA basis means that the advertiser:

Question options:

a) 

pays for impressions in 1,000 unit lots.

 

b) 

pays a prenegotiated fee for each click an ad receives.

 

c) 

pays only for those users who perform a specific action, such as registering, purchasing, etc.

 

d) 

exchanges something of equal value for the ad space.

 

Question 29

2.5 / 2.5 points

Which of the following measures the ratio of items purchased to product views?

Question options:

a) 

Conversion rate

 

b) 

Cart conversion rate

 

c) 

Browse-to-buy ratio

 

d) 

View-to-cart ratio

 

Question 30

2.5 / 2.5 points

The dial-up audience is __________ the broadband audience.

Question options:

a) 

virtually indistinguishable from

 

b) 

more educated than

 

c) 

less intensely involved with the Internet than

 

d) 

wealthier than

 

Question 31

2.5 / 2.5 points

All of the following are online communications that are used to support the evaluation of the alternatives stage of the consumer decision process EXCEPT:

Question options:

a) 

search engines.

 

b) 

online catalogs.

 

c) 

social networks.

 

d) 

targeted banner ads.

 

Question 32

2.5 / 2.5 points

__________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

Question options:

a) 

Sponsorship

 

b) 

Browsing

 

c) 

Surfing

 

d) 

Clickstream

 

Question 33

2.5 / 2.5 points

All of the following are traditional online marketing and advertising tools EXCEPT ____________ marketing.

Question options:

a) 

affiliate

 

b) 

permission

 

c) 

social

 

d) 

sponsorship

 

Question 34

2.5 / 2.5 points

Which of the following would you implement to collect and analyze your company's big data?

Question options:

a) 

Data warehouse

 

b) 

Hadoop

 

c) 

SQL

 

d) 

Profiling

 

Question 35

2.5 / 2.5 points

A Crayola arts-and-crafts column on a parenting website is an example of which form of advertising?

Question options:

a) 

Sponsorship

 

b) 

Banner swapping

 

c) 

Affiliate relationship

 

d) 

Public relations

 

Question 36

2.5 / 2.5 points

Which of the following age groups has the highest percentage of Internet access?

Question options:

a) 

18-29

 

b) 

30-49

 

c) 

50-64

 

d) 

65+

 

Question 37

2.5 / 2.5 points

Which of the following examples illustrates the "Long Tail" phenomenon?

Question options:

a) 

Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

 

b) 

The number of blockbuster "winner take all" video titles is declining.

 

c) 

Amazon sells a larger number of obscure books than hit books.

 

d) 

The average blog has a readership of slightly more than 1.

 

Question 38

2.5 / 2.5 points

The marketing technique known as __________ involves merchants offering products or services for a very low price for a short period of time.

Question options:

a) 

search engine marketing

 

b) 

flash marketing

 

c) 

yield management

 

d) 

bait-and-switch

 

Question 39

2.5 / 2.5 points

Recency refers to the:

Question options:

a) 

percentage of customers who do not return during the next year after an initial purchase.

 

b) 

time elapsed since the last action taken by a customer.

 

c) 

percentage of existing customers who continue to buy on a regular basis.

 

d) 

percentage of customers who return to the site within a year to make additional purchases.

 

Question 40

2.5 / 2.5 points

Which of the following forms of online advertising typically has the highest click-through rate?

Question options:

a) 

E-mail marketing in-house list

b) 

Interstitials

c) 

Search engine keyword purchase

d) 

Sponsorships

 

 

 

 

BU460 Lesson 6 and 7 Exam SCORE 95 PERCENT

Question 1

2.5 / 2.5 points

__________ law protects original forms of expression in a tangible medium.

Question options:

a) 

Trade secret

 

b) 

Copyright

 

c) 

Patent

 

d) 

Trademark

 

Question 2

2.5 / 2.5 points

Which of the following tools can companies use to track users' social and political views and activities?

Question options:

a) 

Cookies

 

b) 

Digital wallets

 

c) 

Search engines

 

d) 

Shopping carts

 

Question 3

2.5 / 2.5 points

Which ethical principle states that if an action cannot be taken repeatedly, than it is not right to take at all?

Question options:

a) 

Universalism

 

b) 

The Slippery Slope

 

c) 

The Social Contract rule

 

d) 

The Golden Rule

 

Question 4

2.5 / 2.5 points

Section 230 of the ____________ Act provides immunity for providers and users of interactive computer services (such as ISPs and websites) from being considered a publisher that might be liable for harmful content posted by others.

Question options:

a) 

Gramm-Leach-Bliley

 

b) 

Homeland Security

 

c) 

Communications Assistance for Law Enforcement

 

d) 

Communications Decency (CDA)

 

Question 5

2.5 / 2.5 points

Which of the following is NOT one of the issues complicating the taxation of e-commerce sales?

Question options:

a) 

Taxes raised are used for different government purposes.

 

b) 

Sales taxes and policies vary by state and country.

 

c) 

Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.

 

d) 

Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

 

Question 6

2.5 / 2.5 points

Which of the following can be used to record all keyboard activity of a user?

Question options:

a) 

Shopping carts

 

b) 

Trusted computing environments

 

c) 

Spyware

 

d) 

DRM

 

Question 7

2.5 / 2.5 points

Which of the following situations would NOT qualify for the fair use exception to United States copyright law?

Question options:

a) 

A professor clips a newspaper article just before class and distributes copies of it to his class.

 

b) 

A journalist quotes a paragraph from a book in a review of the book.

 

c) 

A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.

 

d) 

Google posts thumbnail images of books in the Google Book Search Project.

 

Question 8

2.5 / 2.5 points

The Day of Action in July 2017 was a protest to proposed changes in regulations pertaining to:

Question options:

a) 

fantasy sports.

 

b) 

Internet sales taxes.

 

c) 

Net neutrality.

 

d) 

the online sale of prescription drugs.

 

Question 9

2.5 / 2.5 points

Which of the following technologies allows you to send e-mail without a trace?

Question options:

a) 

Anonymous surfing

 

b) 

P3P

 

c) 

Anonymous remailers

 

d) 

Public key encryption

 

Question 10

2.5 / 2.5 points

Which of the following is NOT a potential ethical, social, or political implication of information density?

Question options:

a) 

The possibility of invasion of solitude increases.

 

b) 

It presents confusing issues of nexus.

 

c) 

The ability of individuals and organizations to make sense out of information is limited.

 

d) 

Authenticity, accuracy, and completeness of information can be degraded.

 

Question 11

2.5 / 2.5 points

A potential ethical, social, or political implication of richness is that it:

Question options:

a) 

increases the likelihood of information crime.

 

b) 

opens up the possibility of intensive invasion of privacy.

 

c) 

reduces cultural diversity in products.

 

d) 

creates potentially very persuasive messages that may reduce reliance on multiple independent sources of information.

 

Question 12

2.5 / 2.5 points

__________ is collected data that can be used to identify and locate an individual.

Question options:

a) 

A personal profile

 

b) 

P3P

 

c) 

Anonymous information

 

d) 

PII

 

Question 13

2.5 / 2.5 points

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?

Question options:

a) 

Notice/Awareness

 

b) 

Choice/Consent

 

c) 

Access/Participation

 

d) 

Security

 

Question 14

2.5 / 2.5 points

_________ law allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.

Question options:

a) 

Copyright

 

b) 

Trade secret

 

c) 

Patent

 

d) 

Trademark

 

Question 15

2.5 / 2.5 points

__________refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application.

Question options:

a) 

Net data support

 

b) 

Net neutrality

 

c) 

Network antidiscrimination

 

d) 

Network information regulation

 

Question 16

2.5 / 2.5 points

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

Question options:

a) 

The Golden Rule

 

b) 

The Slippery Slope

 

c) 

The Social Contract rule

 

d) 

No Free Lunch

 

Question 17

2.5 / 2.5 points

Which of the following is used to collect and analyze detailed information on page content viewed by users?

Question options:

a) 

Search engines

 

b) 

DRM

 

c) 

Forms

 

d) 

Site transaction logs

 

Question 18

2.5 / 2.5 points

Which of the following basic ethical concepts plays an important role in defining privacy?

Question options:

a) 

Responsibility

 

b) 

Accountability

 

c) 

Liability

 

d) 

Due process

 

Question 19

2.5 / 2.5 points

In Western culture, the basic principles shared by ethical schools of thought are:

Question options:

a) 

information rights, property rights, public safety and welfare.

 

b) 

responsibility, liability, and accountability.

 

c) 

ubiquity, global reach, and privacy.

 

d) 

the Golden Rule and Universalism.

 

Question 20

2.5 / 2.5 points

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

Question options:

a) 

Richness

 

b) 

Interactivity

 

c) 

Information density

 

d) 

Global reach

 

Question 21

0 / 2.5 points

Which of the following accounts for the smallest percentage of revenues?

Question options:

a) 

Internet media

 

b) 

Box office

 

c) 

Recorded music

 

d) 

Radio

 

Question 22

2.5 / 2.5 points

Which of the following is the fastest growing segment of U.S. media revenues?

Question options:

a) 

Magazines

 

b) 

Home video

 

c) 

Internet media

 

d) 

Radio

 

Question 23

2.5 / 2.5 points

Virtual merchants face potentially large costs for all of the following EXCEPT:

Question options:

a) 

building and maintaining a website.

 

b) 

building and maintaining physical stores.

 

c) 

building an order fulfillment infrastructure.

 

d) 

developing a brand name.

 

Question 24

2.5 / 2.5 points

Who was the first major fiction writer to create an e-book-only volume of a new work?

Question options:

a) 

Mary Higgins Clark

 

b) 

Stephen King

 

c) 

Dan Brown

 

d) 

Anne Rice

 

Question 25

2.5 / 2.5 points

All of the following are advantages of online retail EXCEPT:

Question options:

a) 

lower supply chain costs.

 

b) 

lower cost of distribution.

 

c) 

ability to change prices.

 

d) 

faster delivery of goods.

 

Question 26

2.5 / 2.5 points

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for __________ insurance.

Question options:

a) 

term life

 

b) 

automobile

 

c) 

health

 

d) 

property and casualty

 

Question 27

2.5 / 2.5 points

________ is a subscription-based retailer using predictive marketing and Big Data?

Question options:

a) 

Macy's

 

b) 

Stitch Fix

 

c) 

Dell

 

d) 

Lands' End

 

Question 28

2.5 / 2.5 points

Which of the following categories generates the highest percentage of online retail revenue?

Question options:

a) 

Computers and electronics

 

b) 

Apparel and accessories

 

c) 

Books/music/video

 

d) 

Automobile and automobile parts and accessories

 

Question 29

2.5 / 2.5 points

In 2016, ________ retailers generated approximately 85% of all online retail.

Question options:

a) 

5

 

b) 

50

 

c) 

500

 

d) 

5,000

 

Question 30

2.5 / 2.5 points

Which of the following is NOT one of the seven major segments of the retail industry?

Question options:

a) 

Electronics and computers

 

b) 

Consumer durables

 

c) 

Gasoline and fuel

 

d) 

Food and beverage

 

Question 31

2.5 / 2.5 points

________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent.

Question options:

a) 

Yelp

 

b) 

TripAdvisor

 

c) 

Angie's List

 

d) 

TripExpert

 

Question 32

2.5 / 2.5 points

The term demand-pull refers to:

Question options:

a) 

making products prior to orders being received based on estimated demand.

 

b) 

waiting for orders to be received before building a product.

 

c) 

channel conflict.

 

d) 

multi-channel manufacturers who sell directly online to consumers.

 

Question 33

2.5 / 2.5 points

All of the following were parts of the vision during the early days of e-commerce EXCEPT the belief that:

Question options:

a) 

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

 

b) 

web consumers were rational and cost-driven.

 

c) 

entry costs to the online retail market would be much less than those needed to establish a physical storefront.

 

d) 

the cost of acquiring customers would be much lower.

 

Question 34

0 / 2.5 points

In 2016, the sales of downloaded music __________ compared to the previous year.

Question options:

a) 

increased by 10%

 

b) 

were flat

 

c) 

decreased by 10%

 

d) 

decreased by 20%

 

Question 35

2.5 / 2.5 points

Which streaming gaming channel was purchased by Amazon in 2015?

Question options:

a) 

Dailymotion

 

b) 

YouTube.com

 

c) 

Twitch.tv

 

d) 

Shield.nvidia.com

 

Question 36

2.5 / 2.5 points

The term supply-push refers to:

Question options:

a) 

making products prior to orders being received based on estimated demand.

 

b) 

waiting for orders to be received before building a product.

 

c) 

channel conflict.

 

d) 

multi-channel manufacturers who sell directly online to consumers.

 

Question 37

2.5 / 2.5 points

The MOTO sector of the retail industry is most similar to the __________ sector.

Question options:

a) 

specialty stores

 

b) 

general merchandise

 

c) 

online retail sales

 

d) 

product-based services

 

Question 38

2.5 / 2.5 points

Craigslist is a player in the online ___________services market.

Question options:

a) 

real estate and career

 

b) 

insurance and brokerage

 

c) 

travel

 

d) 

online accounting

 

Question 39

2.5 / 2.5 points

All of the following charge for access to some or all of its online content EXCEPT:

Question options:

a) 

The Wall Street Journal.

 

b) 

The New York Times.

 

c) 

The Financial Times.

 

d) 

Google News.

 

Question 40

2.5 / 2.5 points

Which of the following statements about the online video audience is NOT true?

Question options:

a) 

Major television events tend to draw higher viewership than online videos.

b) 

The online video audience is around 180 million monthly unique viewers.

c) 

Google sites draw the highest number of monthly unique viewers of online video.

d) 

The overall size of the online video audience is much smaller than the traditional television audience.

           

 

BU460 Lesson 8 Exam SCORE 95 PERCENT

Question 1

5 / 5 points

________ is the market leader in C2C auctions.

Question options:

a) 

Amazon

 

b) 

eBay

 

c) 

uBid

 

d) 

eBid

 

Question 2

5 / 5 points

Which of the following primarily deal with indirect goods?

Question options:

a) 

E-distributors and industry consortia

 

b) 

E-distributors and e-procurement Net marketplaces

 

c) 

Exchanges and industry consortia

 

d) 

Exchanges and e-procurement Net marketplaces

 

Question 3

5 / 5 points

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of __________ costs.

Question options:

a) 

equipment

 

b) 

fulfillment

 

c) 

delayed consumption

 

d) 

monitoring

 

Question 4

5 / 5 points

All of the following are potential benefits of B2B e-commerce EXCEPT increased:

Question options:

a) 

production flexibility.

 

b) 

product cycle time.

 

c) 

opportunities to collaborate with suppliers and distributors.

 

d) 

visibility and real-time information sharing among all participants in the supply chain network.

 

Question 5

5 / 5 points

When sellers agree informally or formally to set floor prices on auction items below which they will not sell, it is known as:

Question options:

a) 

discriminatory pricing.

 

b) 

price matching.

 

c) 

bid rigging.

 

d) 

uniform pricing.

 

Question 6

5 / 5 points

Which of the following primarily involve long-term sourcing?

Question options:

a) 

E-distributors and exchanges

 

b) 

E-distributors and industry consortia

 

c) 

E-procurement Net marketplaces and exchanges

 

d) 

E-procurement Net marketplaces and industry consortia

 

Question 7

5 / 5 points

Which social network functionality allows users to create Web pages that describe themselves?

Question options:

a) 

Friends network

 

b) 

Profiles

 

c) 

Storage

 

d) 

Membership management tools

 

Question 8

5 / 5 points

Which of the following was a primary feature of early online communities?

Question options:

a) 

Chat

 

b) 

Network discovery

 

c) 

Widgets

 

d) 

Message boards

 

Question 9

5 / 5 points

One of the first online virtual communities was:

Question options:

a) 

The Well.

 

b) 

MySpace.

 

c) 

AOL.

 

d) 

Salon.com.

 

Question 10

5 / 5 points

Which of the following is an example of an e-procurement Net marketplace?

Question options:

a) 

Exostar

 

b) 

CostPlace

 

c) 

Grainger

 

d) 

Ariba

 

Question 11

5 / 5 points

Which of the following is the original social photo-sharing site?

Question options:

a) 

Facebook

 

b) 

Polyvore

 

c) 

Instagram

 

d) 

Flickr

 

Question 12

5 / 5 points

All of the following are potential benefits of B2B e-commerce EXCEPT lower:

Question options:

a) 

administrative costs.

 

b) 

search costs.

 

c) 

price transparency.

 

d) 

transaction costs.

 

Question 13

5 / 5 points

In 2017, the total amount of B2B e-commerce in the United States was approximately:

Question options:

a) 

$6.3 billion.

 

b) 

$63 billion.

 

c) 

$630 billion.

 

d) 

$6.3 trillion.

 

Question 14

5 / 5 points

A(n) ________ auction, in which the highest bidder wins, is the most common form of auction.

Question options:

a) 

Dutch Internet

 

b) 

Japanese

 

c) 

English

 

d) 

reverse

 

Question 15

5 / 5 points

Facebook is an example of a(n) _______ network.

Question options:

a) 

interest-based social

 

b) 

affinity community/social

 

c) 

general community/social

 

d) 

practice

 

Question 16

5 / 5 points

Industry consortia are sometimes referred to as _______ markets.

Question options:

a) 

one-to-one

 

b) 

one-to-many

 

c) 

many-to-few

 

d) 

many-to-many

 

Question 17

0 / 5 points

An example of an indirect good in the fast-food industry is:

Question options:

a) 

food-grade paper.  (Incorrect)

 

b) 

fax paper.

 

c) 

beef.

 

d) 

sugar.

 

Question 18

5 / 5 points

All of the following are forms of collaboration among businesses EXCEPT:

Question options:

a) 

RFQs.

 

b) 

CPFR.

 

c) 

demand chain visibility.

 

d) 

marketing coordination and product design.

 

Question 19

5 / 5 points

Which social network functionality allows users to easily post messages to the entire community?

Question options:

a) 

Message board

 

b) 

Chat

 

c) 

Instant messaging

 

d) 

E-mail

 

Question 20

5 / 5 points

The majority of inter-firm trade involves ________ goods.

Question options:

a) 

spot purchasing of direct

b) 

contract purchasing of indirect

c) 

contract purchasing of direct

d) 

spot purchasing of indirect

 

 

 

 

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

ECO561 Economics