Complete Assignments of Courses of Leading Universities: BU480 e-Business Strategy

BU480 e-Business Strategy

Ashworth College

BU480D Assignment 4 - 2018

ASSIGNMENT 04

BU480 eBusiness Strategy

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.

Part A Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.

Part B Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?

BU480D Assignment 8

ASSIGNMENT 08

BU480 eBusiness Strategy

Part A Illustrate the nine steps of the e-business strategy formulation roadmap through a real-world example that you are familiar with.

Part B What challenges do traditional companies face when moving from bricks to clicks?

BU480 Week 1 Threaded Discussion

The internet is just over 20 years old. Provide a complete analysis of the impact the internet and its technological advances has had on the American and Global economic system.

(450 words with 1 reference)

BU480 Lesson 1 Exam SCORE 100 PERCENT

Online Exam 1

Question 1

The rise of the __________ period started with the launch of Amazon.com in 1995 and continued until 2000.

Question options:

	Internet
	crash
	synergy
	grassroots of e-business
Question 2

The __________ stage of a technological revolution takes place right after a new technology is introduced to the market.

Question options:

	crash
	frenzy
	synergy
	irruption
Question 3

In the context of e-business strategies, the concept of __________ deserves special attention because many Internet start-ups that ended up in bankruptcy at the end of the Internet boom years did not pay enough attention to this issue.

Question options:

	value creation
	strategy formation
	competitive analysis
	innovation
Question 4

The e-business strategy framework consists of all of the following EXCEPT:

Question options:

	strategy formulation.
	strategic analysis.
	strategy implementation.
	market exploitation.
Question 5

Within organizations, we typically recognize the following three different levels of strategy. Which of the following is NOT one of these strategies?

Question options:

	Operational
	Corporate-level
	Differentiation
	Business unit
Question 6

__________ deals with the facilitation of transactions and selling of products and services online.

Question options:

	Mobile commerce
	E-marketing
	E-business
	E-commerce
Question 7

__________ refer(s) to a firm's ability through IT and the Internet to turn resources into valuable products or services.

Question options:

	E-Innovations
	E-Development
	E-Capabilities
	E-Synergies
Question 8

The Internet can change __________ insofar as suppliers, manufacturers, distributors, retailers, and customers can interact in new and different ways.

Question options:

	industry structure
	industry value chains
	firm value chains
	competitive relationships
Question 9

The goal of __________ strategy is to achieve (long-term) success by building up one or more sources of competitive advantage.

Question options:

	Internet
	e-business
	synergistic
	market exploitation
Question 10

The most recent and unstoppable trend in globalization of business and economic interdependence is:

Question options:

	mobile commerce.
	social media.
	e-business.
	the Internet.
Question 11

The most common online retail business models include all of the following EXCEPT:

Question options:

	virtual merchants.
	bricks-and-clicks retailers.
	kiosk merchants.
	manufacturer-direct retailers.
Question 12

The overall goal of developing an e-business strategy is to:

Question options:

	lower transaction costs.
	achieve economies of scale and scope.
	increase customer value.
	succeed in using the Internet as an enabler for achieving a competitive advantage.
Question 13

The second stage of a technological revolution is:

Question options:

	the "gilded age."
	synergy.
	irruption.
	the "golden age."
Question 14

Before the Internet became a widely used platform for conducting e-business transactions, companies were already using other information and communication technologies (ICT) infrastructures. These included all EXCEPT:

Question options:

	electronic data interchange (EDI).
	customer relationship management (CRM).
	public IT platforms.
	inter-organizational information systems (IOS).
Question 15

__________ developed the five-stage model of technological revolutions.

Question options:

	H. Mintzberg
	C. Perez
	M. Porter
	B. Arthur
Question 16

__________ strategy, also known as functional-level strategy, deals with how to implement the business unit strategy with regard to resources, processes, and people.

Question options:

	Operational
	Corporate-level
	Implementation
	Divisional
Question 17

Carlota Perez defines a(n) __________ as a "powerful and highly visible cluster of new and dynamic technologies, products and industries, capable of bringing about an upheaval in the whole fabric of the economy and of propelling a long-term upsurge of development."

Question options:

	technological revolution
	deployment period
	installation period
	competitive advantage
Question 18

__________ deal(s) with the overall plan for deploying the resources that a firm possesses.

Question options:

	E-commerce
	Tactics
	Differentiation
	Strategy
Question 19

Firm __________ can be directly affected by e-commerce through its potential impact on how the business performs various business processes such as warehousing, manufacturing, sales, and customer support.

Question options:

	technological support systems
	profitability
	value chains
	competitive advantage
Question 20

Which of the following is NOT one of the three strategic issues that are highly relevant to e-business companies?

Question options:

	The company's internal strengths and weaknesses
	The internal organization of an e-business venture
	Relationships with suppliers
	Customers and users

BU480 Lesson 2 Exam SCORE 95 PERCENT

Online Exam 2

Question 1

Intellectual property is protected by all EXCEPT:

Question options:

patents.

trademarks.

copyrights.

licensing.

Question 2

__________ increasingly allows targeting segments of one – developing a personalized offer in a profitable manner.

Question options:

Micro-segmentation

Personalization

M-commerce

Co-opetition

Question 3

The __________ environment considers factors such as population demographics, income distribution between different sectors of society, social mobility of people and differing attitudes to work and leisure.

Question options:

economic

social

political and legal

natural

Question 4

__________ coalitions are those set up among firms with complementary business activities.

Question options:

Connex

Non-connex

Complementary

Non- complementary

Question 5

Personality type and personal interests are related to __________ segmentation.

Question options:

geographic

demographic

psychographic

behavioral

Question 6

External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.

Question options:

strategic

key success

competitive

economic

Question 7

Identifying external strategic factors includes all EXCEPT:

Question options:

identifying likely emerging trends.

assessing the probability of trends actually occurring.

attempting to identify the impact of each trend on the corporation being examined.

determining an approach to addressing each of the trends.

Question 8

EBay has created strong barriers to entry for potential competitors through:

Question options:

the large customer base it has created over the past few years.

market liquidity.

strong intellectual property protection.

information and communication technologies (ICT).

Question 9

The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.

Question options:

economic

social

political and legal

natural

Question 10

The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors.

Question options:

industry matrix

five basic forces

trends analysis

SWOT analysis

Question 11

The attractiveness of market segments can be analyzed through:

Question options:

full market scanning.

multi-segment analysis.

the five forces framework.

industry evaluation.

Question 12

The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing.

Question options:

Internet accessibility tools

environmental scanning

customer relationship management (CRM)

information and communication technologies (ICT)

Question 13

An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.

Question options:

economic

social

political and legal

natural

Question 14

The e-business __________ provides an overview of the different participants in electronic business.

Question options:

market segmentation matrix

target market matrix

competitive analysis

environmental scanning grid

Question 15

The application of Porter's model can suggest to the business analyst the likely:

Question options:

profitability of the product.

bargaining power of the firm.

rivalry within the industry.

company positioning.

Question 16

Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?

Question options:

Single-segment concentration

Multi-segment concentration

Selective specialization

Product specialization

Question 17

A(n) __________ involves identifying external environmental variables and identifying external strategic factors.

Question options:

strategic analysis

industry review

environmental scan

competitive analysis

Question 18

Age, gender, income, and lifestyle are related to __________ segmentation.

Question options:

geographic

demographic

psychographic

behavioral

Question 19

__________ can be a valuable option to increase revenues, since it limits customer acquisition costs.

Question options:

Internet advertising

Social media

Cross-selling

Joint ventures

Question 20

The bargaining power of __________ is high when there is a high degree of market transparency.

Question options:

retailers

suppliers

buyers

sellers

BU480 Online Exam 3 SCORE 100 PERCENT

Online Exam 3

Question 1

__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).

Question options:

Support

Processing

Transaction

Operational

Question 2

The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of:

Question options:

fulfillment.

transaction.

distribution.

customer support.

Question 3

By taking orders online, the Internet has, in many cases, drastically changed a company's __________ activities.

Question options:

sales

service

production

support

Question 4

In order for a competence to be considered as core, it needs to be all of the following EXCEPT:

Question options:

valuable.

unique.

hard to imitate.

innovative.

Question 5

__________ include wholesalers, distributors, retailers and customers.

Question options:

Strategic core value chain partners

Upstream value chain partners

Downstream value chain partners

Value chain integrators

Question 6

__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company.

Question options:

Strategic core value chain partners

Upstream value chain partners

Downstream value chain partners

Value chain integrators

Question 7

__________ represent the ability of a firm to use resources efficiently and effectively.

Question options:

Competencies

Capabilities

Assets

Skills

Question 8

__________ deals with the primary inputs for different processes within the organization.

Question options:

Resource acquisition

Operations

Procurement

Supply chain

Question 9

Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of:

Question options:

cooperative agreements.

organizational efficiency.

complementarities.

e-technologies.

Question 10

__________ consist(s) of receiving, storing, and distributing incoming goods within the company.

Question options:

Inbound logistics

Outbound logistics

Operations

Warehousing

Question 11

Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.

Question options:

internal value chain

virtual value chain

value network

physical value chain

Question 12

__________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service.

Question options:

Support

Primary

Secondary

Operational

Question 13

Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and:

Question options:

social media.

YouTube videos.

real-time chat.

search engines.

Question 14

The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process.

Question options:

sales

support

service

production

Question 15

In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs.

Question options:

market analysis

market segmentation

target marketing

environmental analysis

Question 16

The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.

Question options:

chat rooms

e-media

online shopping

e-technologies

Question 17

__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.

Question options:

Novelty

Lock-in

Loyalty

Innovative

Question 18

__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.

Question options:

Competencies

Capabilities

Resources

Products

Question 19

The __________ describes the main features that a firm can offer to its customers.

Question options:

virtual value chain

value network

ICDT model

internal value chain

Question 20

__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.

Question options:

Support

Primary

Secondary

Operational

BU480 Week 5 Threaded Discussion

Describe the 3 C's-Internet resources that are used to implement marketing objectives. Cite your references in APA format.

(271 words with 1 reference)

BU480 Lesson 4 & 5 Exam SCORE 92.5 PERCENT

Online Exam 4

Question 1

An __________ model is a method by which the organization sustains itself in the long term using information technology, including its value proposition for partners and customers as well as its revenue streams.

Question options:

e-business

i-business

m-business

u-business

Question 2

__________ focuses primarily on cost reduction through the elimination of redundancy and wasted activity.

Question options:

Optimization of efforts

Reinforcement of activities

Consistency between activities

Lock-in

Question 3

__________ innovations enter the market from below and improve over time until they meet the demands of mainstream customers.

Question options:

Radical

Sustaining

Differentiated

Disruptive

Question 4

Sources of differentiation include all of the following EXCEPT:

Question options:

convenience.

speed of delivery.

product position.

product range.

Question 5

__________ can be achieved by extending into different markets and sectors of an industry.

Question options:

Economies of scale

Dis-economies of scale

Economies of scope

Benefit proximity

Question 6

__________ focuses primarily on improving the customer experience by linking up separate activities.

Question options:

Optimization of efforts

Reinforcement of activities

Consistency between activities

Lock-in

Question 7

The strategic gameboard framework raises three key questions. Which of the following is NOT one of the questions?

Question options:

Which competitive advantage do we aim for?

Why have we selected this competitive advantage?

Where do we want to achieve the competitive advantage?

How do we want to achieve the competitive advantage?

Question 8

__________ means that a firm needs to fulfil at least all threshold criteria.

Question options:

Economies of scale

Economies of scope

Benefit proximity

Critical success factors

Question 9

__________ help a firm differentiate itself from its competitors by creating superior consumer benefit.

Question options:

Critical success factors

Threshold features

Competitive features

Economies of scale

Question 10

Those companies that succeed with disruptive innovations leverage __________ and serve those customers that their competitors are unable to or do not want to serve.

Question options:

the competitive radar

asymmetric motivation

R&D

imminent changes in industry structure

Question 11

In e-business, commitment and risk are lower at the __________ level and rise with each level.

Question options:

business process

enterprise

activity

customer

Question 12

The main e-business models at the __________ level are customer relationship management, knowledge management, supply chain management, community building online, database marketing, enterprise resource planning, and mass customization.

Question options:

business process

enterprise

activity

customer

Question 13

If a firm can offer comparatively higher performance than competitors, it will aim for a __________ strategy.

Question options:

performance

outpacing

leadership

differentiation

Question 14

If a firm can offer cost leadership and differentiation, it aims for a(n) __________ strategy.

Question options:

performance

outpacing

leadership

coordinated

Question 15

__________ is a way to deal with disruptive innovations that is based on a conscious decision to "milk existing resources."

Question options:

Defending

Straddling

Migrating/harvesting

Not responding

Question 16

__________ is traditional, Internet-wired, e-commerce.

Question options:

B-commerce

I-commerce

M-commerce

U-commerce

Question 17

__________ is defined as the means to achieve a goal.

Question options:

Innovation

Implementation

Deployment

Strategy

Question 18

In order to succeed in their e-commerce initiatives, it is important that companies identify the key __________ attributes for their e-strategies and related business models.

Question options:

diversified

disruptive

sustaining

redefining

Question 19

The price/benefit ratio is also called:

Question options:

value for money.

benefit proximity.

costing.

customer perceived value.

Question 20

__________ is a way to deal with disruptive innovations that relies on the old business model while simultaneously introducing the new model.

Question options:

Defending

Straddling

Migrating/harvesting

Not responding

Online Exam 5

Question 21

__________ are usually financially well-off and have the ability to comprehend complex technical knowledge. They are risk takers.

Question options:

Early Adopters

Early Majority

Late Majority

Innovators

Question 22

Value creation is the difference between a customer's perceived use value from a given product and the:

Question options:

price that a customer is prepared to pay for the product.

emotional benefit derived from a product.

firm's costs for providing that product.

costs resulting from customer incentive programs.

Question 23

Amazon.com recognized the power of __________ when it launched its personalized book recommendation service, which suggests to customers a list of books that might be of interest to them based on their previous purchases.

Question options:

specific markets

strategic groups

substitute industries

complementary products

Question 24

From the individual customer perspective, switching from a network that is built around a large installed user base is sensible only if:

Question options:

the value of switching can be measured.

first mover influences are strong.

it becomes more useful to consumers in proportion to the number of people using it.

everybody else switches as well.

Question 25

Companies usually operate in a competitive environment where the __________ provided by rival companies determines the customer's choice.

Question options:

consumer surplus

producer surplus

value creation

perceived use value

Question 26

__________ is benefits received by the consumer from a product relative to total costs.

Question options:

CRM

Efficiency

Value

Differentiation

Question 27

According to Porter's Five Forces Model, __________ mainly influences the cost position and thereby the value creation of a company.

Question options:

the bargaining power of suppliers

the competition within the industry

the threat of new entrants

perceived use value of customers

Question 28

There are a number of reasons why a late entrant might actually accrue some benefits. These reasons are all EXCEPT:

Question options:

technological uncertainty.

the product category.

market uncertainty.

free-rider effects.

Question 29

Summarizing the value innovation thinking, there are five characteristics that differentiate this type of thinking from conventional competitive thinking. Which of the following is NOT one of these characteristics?

Question options:

Specific markets

Strategic focus

Resources

Different assumptions

Question 30

Porter's Five Forces highlights the fact that profitability depends not only on the internal activities of a company but also on:

Question options:

the bargaining power of suppliers.

its business environment.

value creation.

the perceived use value of customers.

Question 31

A firm needs to analyze the way it wants to __________ by "looking outside the box" – i.e. outside the standard business practices of its own industry. Doing so can lead to the discovery of uncovered market spaces between separate industries.

Question options:

target specific markets

segment the population

create value

differentiate themselves from the competition

Question 32

Four sources of non-contractual switching costs include all of the following EXCEPT switching costs:

Question options:

because of increased market share.

because of customized offerings.

from relearning.

resulting from customer incentive programs.

Question 33

Companies that come to market first with a new product or way of conducting business impress consumers quite strongly, thus gaining reputation and:

Question options:

market share.

competitive advantage.

publicity.

brand awareness.

Question 34

__________ adopt new ideas just after the average person.

Question options:

Early Adopters

Early Majority

Late Majority

Laggards

Question 35

In order to sustain a competitive advantage over time, a company needs to ensure that its value created is difficult to __________, since only value created that can be shielded against current and future competitors will ultimately lead to sustainable profitability.

Question options:

measure

produce

capture

imitate

Question 36

Whether a firm can benefit or not from network effects depends largely on:

Question options:

the nature of the network.

product category.

the market.

the industry.

Question 37

Early-mover disadvantages include all of the following EXCEPT:

Question options:

market uncertainty.

competitive uncertainty.

technological uncertainty.

free-rider effects.

Question 38

Conventional thinking tells us that the primary goal is to retain and expand the existing customer base through segmentation and:

Question options:

customization.

strategy.

competition.

complementary products.

Question 39

__________ are present when a product becomes more useful to consumers in proportion to the number of people using it.

Question options:

Switching costs

Adoption drivers

Network effects

First mover influences

Question 40

Early-mover advantages include all of the following EXCEPT:

Question options:

switching costs.

the product category.

learning effects.

brand and reputation.

BU480 Week 6 Threaded Discussion

Describe the four traditional forms of channel structure, and give an example of each of these forms.

(2 responses, with reference)

BU480 Lesson 7 & 8 Exam SCORE 93 PERCENT

Question 1

To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:

Question options:

	provide order entry on the website.
	provide CD/web-based catalogues.
	include database-based workflow systems.
	serve the same customer segments.
Question 2

Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.

Question options:

	Brand equity
	Trust
	Differentiation
	Cost leadership
Question 3

__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.

Question options:

	Market transactions
	Alliances
	Parent/subsidiary constellations
	Long-term contracts
Question 4

__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.

Question options:

	Level of uncertainty
	Information asymmetry
	Differentiated awareness
	Information scarcity
Question 5

The concept of __________ builds on the foundations of transaction cost theory. The fundamental idea of this concept is that traditionally integrated value chains within industries get unbundled and are reconfigured as a result of two main developments: (1) the separation of the economics of things and the economics of information; and (2) the blow-up of the trade-off between richness and reach.

Question options:

	coordinated efficiencies
	deconstruction
	purchasing leverage
	cost leadership
Question 6

With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.

Question options:

	coordinated
	deconstructed
	de-averaging of
	a cost leadership
Question 7

Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:

Question options:

	supplier resistance.
	organizational risk.
	information required to make the purchasing decision.
	technology risk.
Question 8

__________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 9

__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 10

One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."

Question options:

	deconstruction
	adverse impact
	conflict
	negative linear correlation
Question 11

Specialization effects are likely to be related to:

Question options:

	high capital requirements.
	specialized know-how.
	economies of scale.
	information scarcity.
Question 12

How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.

Question options:

	well-positioned
	scarce
	differentiated
	developed
Question 13

__________ are horizontal e-marketplaces for spot procurement of usually operating, manufacturing inputs. They are most valuable for operating inputs that display high fluctuations in price and/or demand.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 14

Established management approaches and business procedures were considered to be inadequate for the Internet world, where "everything" had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:

Question options:

	had a limited range of expertise.
	lacked specialized know-how.
	had little knowledge of the industry.
	dealt with information scarcity related to the competition.
Question 15

Purchases can be categorized according to volume and:

Question options:

	cost.
	value.
	information required to make the purchasing decision.
	intended use.
Question 16

The "unbundling" concept recognizes that a corporation consists of each of the following core businesses EXCEPT:

Question options:

	product innovation.
	customer relationship management.
	infrastructure management.
	production management.
Question 17

__________ is an e-procurement solution that allows users to buy items directly on the seller's website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed.

Question options:

	Order entry on website
	CD/web-based catalogue
	Email or database-based workflow system
	An accounting system
Question 18

Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?

Question options:

	Distribution efficiencies
	Shared information
	Purchasing leverage
	Cost leadership
Question 19

__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.

Question options:

	Stock control systems
	CD/web-based catalogues
	Email or database-based workflow systems
	Integrated e-procurement systems
Question 20

These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.

Question options:

	Operating inputs
	Production inputs
	Supplier inputs
	Manufacturing inputs
Online Exam 7

Question 21

While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals.

Question options:

	wi-fi
	m-commerce
	the long tail
	telecommunication
Question 22

In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.

Question options:

	amplification
	transcension
	contextual
	attenuation
Question 23

M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?

Question options:

	Mobility
	Information
	Entertainment
	Transaction
Question 24

In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.

Question options:

	voice
	Internet
	entertainment
	messaging
Question 25

A __________ is a user-generated website containing continuously updated entries in periodic order.

Question options:

	Wiki
	blog
	media platform
	desktop application
Question 26

Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?

Question options:

	Customization
	Bandwidth
	Homogeneity
	Interactivity
Question 27

Regarding the consciousness dimension, if customers are ultra-conscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience.

Question options:

	amplification
	transcension
	contextual
	attenuation
Question 28

Social networks are effective because they consist of:

Question options:

	consumer-to-consumer content.
	media and entertainment options.
	targeted advertising.
	social bookmarking capabilities.
Question 29

__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.

Question options:

	Application and content providers
	Mobile network operators (MNOs)
	IT enablers
	Mobile device manufacturers
Question 30

__________ allow(s) their members to manage more contacts more efficiently than is possible offline; therefore, they increase personal contact reach.

Question options:

	Google
	Web 2.0
	Social networking sites (SNS)
	UVR
Question 31

__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.

Question options:

	Mobility-related needs
	Efficient needs
	Entertainment needs
	Time-critical needs and arrangements
Question 32

Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.

Question options:

	Wikis
	Blogs
	Media platforms
	Social bookmarking
Question 33

While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.

Question options:

	consumer-to-consumer relations
	image promotion
	self-presentation
	socialization
Question 34

__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.

Question options:

	Google Docs
	Web 2.0
	BlogSphere
	Wordpress
Question 35

Much of what we know about products we learn through __________ communication.

Question options:

	e-CRM
	word-of-mouth
	social media
	targeted
Question 36

Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio.

Question options:

	increase sales
	differentiate their brand
	outperform competitors
	provide added value
Question 37

Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.

Question options:

	Voice
	Internet
	Entertainment
	Messaging
Question 38

__________ includes promotions and other incentives to acquire new customers and entice existing customers to use the company's Internet-based offering.

Question options:

	e-CRM
	Customer segment targeting
	Social networking
	Customer acquisition
Question 39

In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.

Question options:

	Webspace
	U-space
	Marketplace
	Marketspace
Question 40

__________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications.

Question options:

	Application and content providers
	Mobile network operators (MNOs)
	IT enablers
	Mobile device manufacturers

BU480 Online Exam 7

Question 1 (2.5 points)

These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.

Operating inputs

Production inputs

Supplier inputs

Manufacturing inputs

Question 2 (2.5 points)

A __________ conflict explicitly involves a behavioral evidence of conflict between the members.

Question 2 options:

latent

felt

perceived

manifest

Question 3 (2.5 points)

__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.

Exchanges

Catalogue hubs

MRO hubs

Yield managers

Question 4 (2.5 points)

Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:

supplier resistance.

organizational risk.

information required to make the purchasing decision.

technology risk.

Question 5 (2.5 points)

__________ entail purchasing from an external provider on an individual contractual basis.

Market transactions

Alliances

Parent/subsidiary constellations

Long-term contracts

Question 6 (2.5 points)

Brand equity

Trust

Differentiation

Cost leadership

Question 7 (2.5 points)

To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:

provide order entry on the website.

provide CD/web-based catalogues.

include database-based workflow systems.

serve the same customer segments.

Question 8 (2.5 points)

With the burst of the Internet bubble in March 2000, many companies that had spun off their e-business activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy.

clicks-and-mortar

bricks-and-mortar

differentiation

cost leadership

Question 9 (2.5 points)

Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?

Distribution efficiencies

Shared information

Purchasing leverage

Cost leadership

Question 10 (2.5 points)

__________ represent any transaction between a company's employee and a potential customer.

Intangibles

Customer relationships

Social networking

Moments of truth

Question 11 (2.5 points)

This type of sourcing involves negotiated contracts with qualified suppliers. Contracts are usually long term and built on mutual trust, hence leading to lasting relationships between buyer and seller.

Spot sourcing

Systematic sourcing

Supplier sourcing

Manufacturing sourcing

Question 12 (2.5 points)

_________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.

Market transactions

Alliances

Parent/subsidiary constellations

Long-term contracts

Question 13 (2.5 points)

deconstruction

adverse impact

conflict

negative linear correlation

Question 14 (2.5 points)

__________ are the most restrictive e-marketplaces in providing access to external parties. They are typically operated by a single company that wants to optimize its sourcing activities by tying its suppliers closely into its business processes.

Private exchanges

Consortia

Public e-markets

Supplier networks

Question 15 (2.5 points)

Purchases can be categorized according to volume and:

cost.

value.

information required to make the purchasing decision.

intended use.

Question 16 (2.5 points)

How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.

well-positioned

scarce

differentiated

developed

Question 17 (2.5 points)

_________ entail the setting up of a distinct firm that operates separately from, yet under the auspices of, the parent company.

Market transactions

Alliances

Parent/subsidiary constellations

Long-term contracts

Question 18 (2.5 points)

coordinated

deconstructed

de-averaging of

a cost leadership

Question 19 (2.5 points)

Stock control systems

CD/web-based catalogues

Email or database-based workflow systems

Integrated e-procurement systems

Question 20 (2.5 points)

Today, many companies rely heavily on sourcing parts and services from external suppliers. There are four main reasons for doing so. Which of the following is NOT a reason?

High capital requirements

Specialized know-how

Higher efficiency of the open market

Information scarcity

Question 21 (2.5 points)

Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.

Wikis

Blogs

Media platforms

Social bookmarking

Question 22 (2.5 points)

__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.

Application and content providers

Mobile network operators (MNOs)

IT enablers

Mobile device manufacturers

Question 23 (2.5 points)

consumer-to-consumer relations

image promotion

self-presentation

socialization

Question 24 (2.5 points)

In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.

voice

Internet

entertainment

messaging

Question 25 (2.5 points)

__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.

Mobility-related needs

Efficient needs

Entertainment needs

Time-critical needs and arrangements

Question 26 (2.5 points)

Another term for associating with valuable peers is:

relationship management.

social promotion.

homogeneity.

socialization.

Question 27 (2.5 points)

Tim O'Reilly calls __________ "the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform."

Google

Web 2.0

Social networking sites (SNS)

broadband Internet

Question 28 (2.5 points)

Much of what we know about products we learn through __________ communication.

e-CRM

word-of-mouth

social media

targeted

Question 29 (2.5 points)

Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?

Customization

Bandwidth

Homogeneity

Interactivity

Question 30 (2.5 points)

__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.

Google Docs

Web 2.0

BlogSphere

Wordpress

Question 31 (2.5 points)

__________ offers text processing, spreadsheet modeling, and calendar functions that can be accessed directly online from any PC with an Internet connection.

Google Docs

Web 2.0

HTML

broadband Internet

Question 32 (2.5 points)

Companies perform value-creating activities, which are interdependent with activities of suppliers or customers. __________ provides a framework for identifying all these activities and analyzing how they affect a company's relative cost position and the value delivered to customers.

Porter's value chain

Mobile marketing segmentation

The u-commerce framework

The value creation framework

Question 33 (2.5 points)

Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.

Voice

Internet

Entertainment

Messaging

Question 34 (2.5 points)

This feature refers to the integration of a person's electronic devices in real time, be it a PC, a laptop, a tablet, or a mobile phone.

Ubiquity

Personalisation

Unison

Universality

Question 35 (2.5 points)

M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?

Mobility

Information

Entertainment

Transaction

Question 36 (2.5 points)

__________ are the industry's linchpin. Their close contact with customers positions them at the center of the network and gives them a dominant service role.

Application and content providers

Mobile network operators (MNOs)

IT enablers

Mobile device manufacturers

Question 37 (2.5 points)

In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.

Webspace

U-space

Marketplace

Marketspace

Question 38 (2.5 points)

In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.

amplification

transcension

contextual

attenuation

Question 39 (2.5 points)

The implicit "space–time" paradigm, on which transactional marketing is based, has now evolved towards the __________ of the e-commerce era.

universality

transcension and integration

ubiquitous space

virtual–now

Question 40 (2.5 points)

e-CRM comprises each of the following main elements EXCEPT customer:

targeting.

selection.

acquisition.

extension.

BU480 Online Exam 8 SCORE 95 PERCENT

Online Exam 8

Question 1

E-business managers need to determine to what extent they wish to monitor their employee's online activities. The underlying goal of these monitoring activities is to:

Question options:

eliminate waste.

identify noncompliance.

increase productivity.

ensure employees do not use the Internet.

Question 2

Technological measures to protect against security threats include all of the following EXCEPT:

Question options:

firewalls.

encryption.

security codes.

VPNs.

Question 3

__________ refers to security threats such as viruses, worms, or Trojan horses.

Question options:

Phishing

Hacking

Cyber-vandalism

Malicious code

Question 4

There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:

Question options:

individual.

business.

society.

policy.

Question 5

Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?

Question options:

Subscription

Online search

A la carte

Advertising-supported

Question 6

Typically, __________ refer to higher values such as freedom, privacy, or protection of property.

Question options:

higher order values

ethical conflicts

moral dilemmas

personal dilemmas

Question 7

Some of the various Internet-related trademark issues include all of the following EXCEPT:

Question options:

cybersquatting.

spamming.

linking.

framing.

Question 8

To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.

Question options:

data-mining techniques

customizable websites

network effects

revenue structure

Question 9

Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:

Question options:

consumer acceptance.

product positioning.

profitability.

economies of scale.

Question 10

Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.

Question options:

subscription

advertising business

revenue

mobile news

Question 11

Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.

Question options:

social choices

individual interests

moral values

societal regulations

Question 12

The e-business strategy __________ provides a practical way to develop an e-business strategy.

Question options:

formulation roadmap

framework

process

analysis grid

Question 13

__________ law protects the expression, not the idea.

Question options:

Patent

Trademark

Cyber

Question 14

In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.

Question options:

advertising campaigns

the Internet

customer relationships

supplier channels

Question 15

The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.

Question options:

e-commerce

intellectual property

innovations

customer data

Question 16

A __________ provides answers to "Where?" "How?" and "Why?"

Question options:

formulation roadmap

e-business strategy framework

mission statement

strategy plan

Question 17

__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.

Question options:

Phishing

Hacking

Cyber-vandalism

Malicious code

Question 18

The alignment of a company's physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:

Question options:

branding.

pricing.

product/service offering.

positioning.

Question 19

__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.

Question options:

Trademarks

Patents

Copyrights

Brand logos

Question 20

On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.

Question options:

When?

Where?

How?

Why?

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BU480 e-Business Strategy

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